Your Brand is one of the most important assets your company has - whether you're a startup or a Fortune 500 company. So what happens to your brand when you increase or decrease marketing spend? How does consumer perception change if you change your logo or positioning? How do consumers feel about your brand vs. your competitors? In this talk I talk about how you measure brand health. What are the key metrics you should be measure? What is a Brand Tracker and why does it matter? Lastly, a few tips of some of the providers out there who can provide this service. Enjoy!